ADDS 304 Marketing I 3 credits (30 hours)
This course brings about aspects of marketing techniques, information systems, consumer conduct, buyer conduct, competitive advantage, and others.

This program addresses punctual knowledge to understand the interrelation within communication and other sciences, like semiotics and Advertising Design. Students will deal with basic principles in the planning of the advertising campaign process where it is necessary to launch with a basic end of persuasion.

This course focuses on the knowledge of the relationship between public, market, psychology, and processes such as motivation, perception, personality, as part of critical and creative methods of advertising strategies.

This course introduces fundamental concepts of contemporary thought related to the student’s capability to make diagnostics about the problems that they confront in real architectural space. This course develops the process of evaluation and theoretical maintenance of urban and architectural proposals through the critical reflection through process development and amplification of individual thought.

Students will learn how to cope through experimentation, analysis and criticism to the ongoing interaction between different types of solicitations that generates a structural and mechanical organization. The objective is to establish a conceptual framework that sets the basis for determining the relationships between structure, function, form and context as determinants of natural and artificial structures.

This course is a survey of architectural design through the historical development of humanity. Students will reflect on the connection of ideological, aesthetic, and constructive aspects in different cultural spaces through the theoretical and critical revision of twentieth century designs and specific examples in Costa Rica.

In this course students will learn how to implement passive energy and climate controls in the most optimized and conscious way in the architecture design and the pursuit of comfort. Students will learn become acquainted with the elements of weather conditions that affect buildings and develop in an architectural design, after bioclimatic analysis, the use of passive climate controls.

This course introduces the basic principles in Design through the analysis and application of the theories of the visual alphabet: composition, proportion, scale, etc. Students will learn to understand them as a linguistic resource for the conception and projection of ideas. The course offers the necessary tools for the development of abilities in two dimensional representation using different techniques of expression in black and white, like the use of graphite and ink in diverse mediums with the goal of inciting experimentation and creativity.

This course develops the knowledge of the basic concepts and techniques of drawing by hand. Introduces and exercises procedures and criteria for the representation of three-dimensional space: perspective, score, negative and positive space, organizational lines, tonal values, etc. This course focuses on the learning and application of expressive drawing and free drawing which allows the student the possibility to develop abilities of reproducing an image, and at the same time, their skill and intuition before the creative process.

This course offers the basic tools necessary to be able to begin to express their thoughts in three large areas: Digital art, digital animation, and interactivity. Addresses and exercises concepts like timeline, frame, script, creation, and editing of bitmap images. The course introduces themes related with editing, creation, and post-production of videos.

This course is an exposure to the fundamental aspects of the evolution of philosophical thought with attention given to detailed models of history (classic, modern, contemporary) in their relation with the concepts of space and representation offering the student basic instruments to develop an appropriate conceptual and critical reflection on their field of professional work.

This course addresses literature as a form of particular artistic expression and explores it in this specialization as an alternative for
the construction of speeches of high symbolic content. The study and interpretive decoding of universal literatures master works favors the humanist formation within the student. Provides idea-aesthetic essential for the cultural and imaginative development, which is required in the professional field of digital animation.

This course introduces the basic principles of animation through specific exercises about the expressive possibilities of movement apparent in the animated drawings (fabrication), the language, style, time, rhythm, (gesticulations), sound, and the personality of the characters utilizing the digital technology to accelerate the learning process

This course is an introduction to the study of animation through the technical, aesthetic, and social analysis, which determines the development of artistic methods. The course analyzes the particularities of this industry through the recognition of the pioneering studies developed in the U.S.A. in the first half of the 20th century, the evolutionary process throughout history placing emphasis on stylistic definitions, and criteria of the preferences of public spectators.

The fundamental concepts related to the field of interpretive art and essential tools for the foundation of a professional of audiovisual production. Brings about themes like the role, the specific functions of the director and actor, and analyzes the dramatic text as a point of interaction within both components of the creative proposal. The course reflects on the importance of the script and the director’s accurate presentation of strategies that make feasible an organized production with efficiency of resource investment both economic and temporal.

This course establishes the coordinated fundamentals for the development of different forms of artistic expression from its origin until the contemporary era. The course analyzes the cultural process through the relations between image, design, and thought systems centering attention on symbolic models, which allow the establishment of historical guidelines as they appeared. The elected themes favor the recognition of the dialogical relations between the western culture and Latin America, this as an enrichment and the actualization of the focuses for the reflection on the most recent artistic practices.

This course is a general and integral panorama of the Costa Rican culture from its origin until the contemporary era through the evolutionary analysis of different branches of artistic production: literary, plastic, musical, and scenic. This course sets out from a perspective that favors the reflection upon the evolution of these artistic processes through fundamental themes to understand the local culture as a case of identity and the characteristics of the definition and application of cultural politics through history.

This course deals with the fundamental theories and the perception of color through the analysis of psychological, symbolic, and semiological attributes and the application of these concepts to interior design. This course favors the generation of creative and original proposals for the solution of projects, which categorize the communicative potential of colors in relation to the function of spaces that qualify.

This course deals with the general aspects of the theory of perception as a cognitive construction from the world in which we live, emphasizing the principles of interior design as a strategy to generate pleasing environmental experiences, security, or motivational inspiration. This course focuses on the environment as a scenario of communication and social interaction, and as a system of symbols and emotional dispositions of a space as text. The course is oriented towards the reflexive and creative capacities of future interior designers in their relationship with potential clients.

This course analyzes and reflects on different stages of the historical development of private life (from the primitive community to the Middle Ages) assuming the definition of living as social space. The main theme corresponds with references to occidental cultures and will bring about the comparative study of the results of important centers of Oriental societies, pre-Hispanic with views that favor student knowledge and the amplification of cultural and aesthetic concepts. The course offers the necessary interdisciplinary perspective using, as fundamental sources, the History of Art, Sociology, Anthropology, Psychology of Art, Theory of Design, Culture and Architecture theories.

This course offers the student theoretical and logical definitions, techniques that are fundamental for the recognition and utilization of different materials of construction (concrete, lumber, metals, transparent materials, lights, etc.) in the planning and implementation of an interior design project. These practical duties favor respective reflection and the application of these materials to a functional aesthetic point of view.

This course introduces the principle theories and history of scenery and the component elements of environmental setting. From the theoretical practices this course incites the respect toward the environment, natural resources, and the particular environmental culture where the student will develop their design projects. This course studies the relationship of environments (interior and exterior), the significance of mankind’s quality of life, and the way that these are interrelated elements within the professional execution of this specialization. This course will train the students in the design of a garden and the correct application of plant life that is required for a specific design project. The selection of plants and greenery is essential in the formation of a cohesive and precise project of design.

This course deals with the fundamental guidelines of Latin American thought through the representative exponents of literary productions. This course evaluates Latin America’s development from colonial time to the contemporary era emphasizing the benefits of narratives as essential resources for the bringing about of cultural reflection around the region with a construction of the students own imagination.

This course introduces the history and evolution of photography from its origin (1839) until 1920. Through the knowledge and evaluative analysis of works and representative authors of this chronological segment this course will bring about the reflection on the development of the technical particularities of photography and its significance from the documental and cultural point of view.

The course analyzes the history of development of photography in Latin America with emphasis placed on Costa Rica, taking notice of the most significant guidelines in its evolution while evaluating its significance in the historical context of world photography. Students will study works produced by Latin American artists and Costa Rican correspondents of the nineteenth and twentieth centuries. This course covers the recognition of the photographic image as an expressive resource of high cultural representation and brings about the historical investigation and the updating of the theme in the Latin American and local arena.

This course introduces characterizes the design of a product from its social and economic origin and its communication with the technological advances and techniques. The course stresses the vision of the design process not only from the designers’ perspective but also with the participation of other agents that make the materialization of the design possible, its industrial development, commercialization, and its final uses.

This course introduces a general vision of the characteristics, properties, and applications of the most utilized materials; their methods of transformation and their use for production within the products design business.

This course focuses on the study of ergonomics as a central factor in the development of a product, space, or environment; as well as a part of a system that integrates subjective and cultural factors, technology, and aesthetics.

This course presents general and specific aspects of semiotic visualization in design. Semiotics is used as a theoretical prism of unique history in order to create the essential conceptualization for the formation of the student’s intellect and high creative registration.